60 prompts that help therapists write their own website copy — using AI as a writing assistant, the same way you'd use spell-check or Grammarly. Your clinical voice, your expertise, your words. Just faster.
There's a lot of noise right now about AI in mental health — and your hesitation makes complete sense. So let's be clear about what this guide actually is and isn't.
When you use Grammarly to proofread a referral letter, that's not AI doing therapy. When you use Canva to design a group therapy flyer, that's not AI replacing your clinical skills. When you use a template to format your intake paperwork — also not AI replacing you.
This guide is the same thing — for your website copy. You already know exactly what you do, who you help, and why your approach is different. You just need help getting those words out of your head and onto a page. That's all this is.
The AI doesn't know your clients. It doesn't understand the courage it takes to call a therapist for the first time. It doesn't carry your training, your ethics, or your clinical lens. You do. This guide just helps you share it.
Every prompt in this guide puts you in the driver's seat. You bring your expertise, your voice, your story. The AI drafts. You edit. The final copy is yours — and it sounds like it.
You can hold space for someone's most painful moments without flinching. You've navigated countertransference, rupture and repair, the ethics of dual relationships. You have a master's degree and probably a second credential or three.
And yet. There you are at 10pm, staring at your About page, writing and deleting the same sentence over and over because it either sounds like a textbook or like someone else's website entirely.
You've Googled "therapy website copy examples" and ended up on generic marketing advice that doesn't account for the fact that you're working with people in real pain — and the words matter more than a clever tagline.
You're not bad at writing. You're trained to listen, not market. These prompts bridge that gap — without making you sound like a chatbot, a business coach, or every other therapist website on the internet.
This is built specifically for licensed and pre-licensed mental health professionals in private practice. If you recognize yourself in any of these, you're in the right place.
Define what makes your practice distinctively yours — and put it into words that actually land with the clients you most want to serve.
Describe who you help in warm, non-pathologizing language — without sounding clinical or accidentally exclusionary.
Hook the right visitors in the first ten seconds and give them a clear, confident next step toward reaching out.
Explain what you do in language real clients understand — not the language of your training program or licensure board.
Tell your story with warmth and credibility — without it reading like a CV or a training brochure.
Get found by the right clients and guide them toward booking — using the actual words they're searching for.
Build trust and drive organic traffic with blog topics and post structures that genuinely serve your clients.
Stand out on Psychology Today, Google, TherapyDen, and beyond — sounding like yourself, not a generic listing.
Quality-test your copy before you publish — catch jargon, test emotional resonance, verify it lands how you intend.
Your expertise goes in. A strong first draft comes out. Then you make it yours.
Write an About page that feels human and grounded. Start with why I do this work — personal motivation, not credentials. Then share my training briefly, a window into who I am as a person, and a warm invitation to reach out. [paste your existing bio or notes]
Highlight any phrases in this copy that sound too clinical, vague, or like a generic therapist website — e.g. "safe space," "holistic approach," "evidence-based." For each one, suggest a more grounded, specific alternative in my voice. [paste your current copy]
Rewrite this so each service description speaks to the problem the client is actually facing, what our work together looks like, and what they might notice changing over time. Speak to "you." Avoid clinical language. [paste current services page]
You're building your first website and have no idea what to write — because everything you learned in grad school was about clinical work, not marketing yourself. These prompts give you a real structure and starting point.
Your specialties have shifted. Your ideal client has clarified. Your old site represents who you were five years ago. You know what you want to say now — you just need help getting it out of your head and onto the page.
You have a website, a Psychology Today profile, maybe even a Google listing. But the phone isn't ringing. The SEO, microcopy, and directory sections of this guide were built precisely for this moment.
You support clinicians in building their practices and know that website copy is one of the biggest sticking points. This guide is a ready-made tool you can use alongside every therapist you support.
For $37, here's exactly what you're getting:
You've done the hard work — the training, the supervision, the years of showing up for people. This is just the website part.
Please note: This is a digital product. All sales are final and no refunds will be issued once the file has been delivered.
You trained to help people. This helps people find you.
Get the guide. Write the copy. Show up online as the therapist you actually are.
Get the Prompt Guide — $37